Traya
Transforming Hair Care with Traya's Holistic Approach
OVERVIEW
Traya is a hair treatment solution that combines Ayurveda, modern science, and personalized care to address hair loss at its root cause. Unlike typical hair care products, Traya offers a comprehensive solution that targets internal health issues like gut problems, thyroid imbalances, stress and nutritional deficiencies, providing a truly effective hair restoration journey.
CHALLENGES
Additionally, incorporating features like habit-building and gamification required careful planning to keep users engaged without overwhelming them. Striking a balance between providing comprehensive information about Traya's holistic approach and ensuring an intuitive and user friendly-design was a constant challenge throughout the project.
STRATEGY
We followed a strategic and collaborative approach, combining brand alignment, user insights, and iterative exploration to build a well-informed design foundation.
Our Process Overview
01
Brand & Insight Alignment
Gathered brand assets, guidelines, and user insights to understand vision, cohorts, and experience expectations.
02
Information Architecture
Developed a comprehensive Information Architecture (IA) for each section and cohort, which was verified and refined based on client feedback.
03
Wireframing & Exploration
SOLUTIONS
We delivered a personalized and adaptive app experience using gamification and dynamic UI to enhance engagement and reduce user anxiety. By simplifying complex journeys into intuitive, guided flows, we created a seamless and user-friendly health-tech experience that improved overall retention.
Personalized Homepage Experience
We created distinct stages within the app for both new and returning users, with interfaces that adapt based on user profiles. This personalized approach ensures each user receives a unique and relevant experience, providing tailored hair health solutions that meet their individual needs.
Build a Habit
We gamified the "Build a Habit" feature by tracking medicine intake and rewarding users for consistent streaks, making the process engaging and encouraging adherence.
Accurate Reports
Traya features an in-depth hair test that helps users identify the root causes of their hair concerns. Based on the test results, we generate personalized reports that provide tailored healthcare solutions, including recommended medicine kits and customized diet plans. Users also have the option to consult with a professional hair coach, ensuring a holistic and effective approach to their hair health journey.
Order Summary
Traya's order summary pages are designed to provide a smooth and efficient experience, guiding users through the process of selecting the right products for their hair health journey. Based on the user's profile, the app recommends tailored solutions, ensuring they receive the most suitable treatments. With clear summaries and personalized suggestions, the process is effortless, helping users make informed decisions for their haircare needs.
