Adani Capital
Transformative UX/UI Design: Bridging the Rural Divide for Financial Empowerment with Adani Capital
OVERVIEW
The Adani Capital Application serves as an instrumental tool in empowering the Indian farming community. This application grants farmers access to a diverse range of resources, including educational materials, government policies, and essential financial services such as credit lines and insurance options. Effectively consolidating a previously fragmented ecosystem, the app offers a comprehensive, one-stop solution, equipping farmers with the necessary knowledge to make informed decisions.
CHALLENGES
App Specific Consideration
SOLUTIONS
Designing Adani Capital required bridging digital and financial accessibility for rural farmers, creating an intuitive, multilingual experience that simplifies access to farm loans, market insights, and agricultural resources while empowering informed financial decisions.
Multilingual Design System
Avail and Manage Farm Loan
The app simplifies access for local farmers to government subsidies and financial aid, including loans for essential farm equipment like tractors and harvesters, available at their fingertips.
Wholesale Price at Fingertips
Empowers local farmers to effortlessly find the best wholesale prices at nearby Mandis, giving them the tools to make well-informed decisions on the optimal time and location to sell their produce, ensuring they maximize their earnings and strengthen their financial stability
Simplified EMI Payments, On the Go
Farmers can now pre-pay their loan installments online via internet banking or UPI, offering a secure and easy way to manage payments without visiting the bank. This feature helps maintain sufficient bank balance, preventing EMI bounces and avoiding penalties for missed payments, making loan management more convenient.
Demographic based Crop & Farm Advisory
India's diverse demography results in varied crop production across regions throughout the year. The app provides tailored learning modules, guiding farmers on optimal practices for crops based on distinct weather and geographical conditions.
IMPACT
Our winning project, under Adani Capital, was selected amongst a highly competitive field for its outstanding design innovation, functionality, and impact. The innovative and intuitive design received prestigious recognition, winning the IF Design Award, acknowledging our commitment to delivering world-class user experiences.
More information about our winning project can be found on this link:
iF Design Awards
Recognized with the iF Design Award for innovation & design excellence.
75k+
Customers
90B+
Loan Distribution
"Ability to understand the requirement was impressive"
Their ability to understand the requirements and their professional project management for delivery was impressive. Clear research outcomes for the app and Easy-to-understand app were few of the direct measurable outcomes of the project.
Naved Hussain
CTO, Tyger Capital (formerly Adani Capital)
