OZiva
Scaling OZiva: Crafting a Brand and Product Experience that Catapulted to a $100 Million D2C Success
Industries
Direct-to-consumer (D2C)
Healthcare
FMCG
Services we offered
• Packaging and branding
• Product packaging
• Marketing collaterals
Preview link
OZiva.in
OVERVIEW
OZiva stands as India's premier Clean Label Active Nutrition Brand, skillfully merging the tenets of Modern Food with the ancient wisdom of Ayurveda. The brand is deeply committed to fostering the personal growth of individuals seeking to enhance themselves, embodying a belief in the untapped potential within each person.
CHALLENGES
The key challenge was to create a consistent brand language that strengthened recall while reflecting OZiva’s philosophy of blending modern nutrition with Ayurvedic wisdom across all products.
STRATEGY
Our design leadership joined forces with OZiva's founders to create a unified visual identity that spans all product packaging, promotional materials, and in-store displays, ensuring brand coherence and recognizability.
Our Design Approach
01
Cohesive Visual theme creation
We focused on developing a visual theme characterized by a harmonious color palette, strategic logo placement, and typography selection that reflects OZiva's dedication to clean, natural ethos.
02
Packaging redesign and expansion
The packaging was redesigned and extended across 25+ products, with variations for different flavors and sizes while maintaining a consistent brand experience.
03
Beyond aesthetics - educational focus
Design was used not only for visual appeal but also to educate users, with packaging highlighting ingredients, their benefits, and their connection to Ayurvedic principles.
SOLUTIONS
A scalable brand and packaging system was developed to support OZiva’s rapid product expansion while maintaining a consistent identity. The cohesive design language strengthened brand recall and enabled the products to stand out across both digital platforms and offline retail shelves.
Scalable Packaging System
Clear information about ingredients and benefits was integrated to educate users while maintaining a clean and consistent shelf presence
IMPACT
By meticulously crafting a brand language that was both versatile and unified, OZiva successfully navigated the challenges of product line expansion. The brand not only achieved increased recall among consumers but also established a strong, coherent identity that resonated across both digital and physical retail landscapes, paving the way for OZiva's growth as a holistic nutrition brand.
Today Oziva is a $100M dollar brand acquired by Hindustan Unilever.
Today Oziva is a $100 Million dollar brand acquired by Hindustan Unilever.
"Propose striking and valuable branding design solutions"
The team at Ungrammary is a joy to work with - perceptive and able to propose striking and valuable branding design solutions. They did a great job of designing our product packaging and demonstrated exceptional patience and creativity. Highly Recommended.
Aarti Gill
Founder - Oziva
