About Us
Hiring
Work
Sectors
Banking & Finance
20+ fintech and BFSI partners, 25+ products shipped.
SaaS & Enterprise
50+ corporations and startups, from new builds to full rehauls.
Artificial Intelligence
Award-winning AI products since 2018: chatbots, personalisation, data viz.
Consumer Products
Captivating consumer apps for today’s savvy audiences.
Health & Longevity
Solutions that empower healthcare ecosystems.
Sustainability & Impact
Digital tools driving lasting environmental and social impact.
Services
Banking & Finance
20+ fintech and BFSI partners, 25+ products shipped.
SaaS & Enterprise
50+ corporations and startups, from new builds to full rehauls.
Artificial Intelligence
Award-winning AI products since 2018: chatbots, personalisation, data viz.
Consumer Products
Captivating consumer apps for today’s savvy audiences.
Health & Longevity
Solutions that empower healthcare ecosystems.
Sustainability & Impact
Digital tools driving lasting environmental and social impact.
Clients
Blogs
Contact Us
About Us
Hiring
Work
Sectors
Banking & Finance
20+ fintech and BFSI partners, 25+ products shipped.
SaaS & Enterprise
50+ corporations and startups, from new builds to full rehauls.
Artificial Intelligence
Award-winning AI products since 2018: chatbots, personalisation, data viz.
Consumer Products
Captivating consumer apps for today’s savvy audiences.
Health & Longevity
Solutions that empower healthcare ecosystems.
Sustainability & Impact
Digital tools driving lasting environmental and social impact.
Services
Banking & Finance
20+ fintech and BFSI partners, 25+ products shipped.
SaaS & Enterprise
50+ corporations and startups, from new builds to full rehauls.
Artificial Intelligence
Award-winning AI products since 2018: chatbots, personalisation, data viz.
Consumer Products
Captivating consumer apps for today’s savvy audiences.
Health & Longevity
Solutions that empower healthcare ecosystems.
Sustainability & Impact
Digital tools driving lasting environmental and social impact.
Clients
Blogs
Contact Us
Services and capabilities
Services and capabilities
User Experience:
User Experience:
User Research
User Research
Understand your users' needs before building products for them. We help you with comprehensive user research that enables you to grasp your users' behaviors, pain points, and interactions with the product. This insight allows you to align your business goals effectively.
Understand your users' needs before building products for them. We help you with comprehensive user research that enables you to grasp your users' behaviors, pain points, and interactions with the product. This insight allows you to align your business goals effectively.
Understand your users' needs before building products for them. We help you with comprehensive user research that enables you to grasp your users' behaviors, pain points, and interactions with the product. This insight allows you to align your business goals effectively.
Trusted by 100+ leading brands to design, scale, and ship products people love.
Trusted by 100+ leading brands to design, scale, and ship products people love.
Trusted by 100+ leading brands to design, scale, and ship products people love.
Our deliverables
Our deliverables
What can you expect regarding UX research for your project?
What can you expect regarding UX research for your project?
Our team is dedicated to providing a comprehensive set of deliverables that will provide deep insights into user behaviour and how to enhance your product design. Here are some of the key deliverables:
Our team is dedicated to providing a comprehensive set of deliverables that will provide deep insights into user behaviour and how to enhance your product design. Here are some of the key deliverables:
Research strategy and plan
This document outlines the objectives, methodologies, scope, and timeline of the UX research, ensuring all stakeholders are aligned from the start.
Research strategy and plan
This document outlines the objectives, methodologies, scope, and timeline of the UX research, ensuring all stakeholders are aligned from the start.
UX audit
User experience audit identifies gaps and opportunities in a website or application's design and functionality by systematically evaluating its effectiveness and usability. This process aims to enhance user satisfaction and optimize the overall user experience.
UX audit
User experience audit identifies gaps and opportunities in a website or application's design and functionality by systematically evaluating its effectiveness and usability. This process aims to enhance user satisfaction and optimize the overall user experience.
Usability test reports
Detailed analysis from sessions where real users interact with your product. These reports identify usability issues and suggest actionable improvements.
Usability test reports
Detailed analysis from sessions where real users interact with your product. These reports identify usability issues and suggest actionable improvements.
User interviews and survey analysis
Summaries and insights from direct user interviews and quantitative surveys, offering a qualitative and quantitative understanding of user needs.
User interviews and survey analysis
Summaries and insights from direct user interviews and quantitative surveys, offering a qualitative and quantitative understanding of user needs.
Insights presentation
A strategic presentation that compiles all findings into actionable insights, with clear recommendations tailored to your specific business goals.
Insights presentation
A strategic presentation that compiles all findings into actionable insights, with clear recommendations tailored to your specific business goals.
Analytical data reports
Analysis of user interaction data that can help you understand patterns, behaviours, and areas for improvement.
Analytical data reports
Analysis of user interaction data that can help you understand patterns, behaviours, and areas for improvement.
Our deliverables works toward one thing - Design that's functional, beautiful, and built to move your business forward.
Our deliverables works toward one thing - Design that's functional, beautiful, and built to move your business forward.
Design capabilities
What type of user research services do we offer?
What type of user research services do we offer?
01
Focus groups & user interviews
Let's dive deep into what your users think and feel with our Focus Groups and User Interviews. We bring diverse users together to explore their experiences, uncovering insights you can use to refine your product. Our skilled moderators ensure each session gives you valuable feedback, helping you align your product more closely with user needs.
01
Focus groups & user interviews
Let's dive deep into what your users think and feel with our Focus Groups and User Interviews. We bring diverse users together to explore their experiences, uncovering insights you can use to refine your product. Our skilled moderators ensure each session gives you valuable feedback, helping you align your product more closely with user needs.
01
Focus groups & user interviews
Let's dive deep into what your users think and feel with our Focus Groups and User Interviews. We bring diverse users together to explore their experiences, uncovering insights you can use to refine your product. Our skilled moderators ensure each session gives you valuable feedback, helping you align your product more closely with user needs.
02
Usability testing & studies
See your product through your users’ eyes with our Usability Testing and Studies. We rigorously test your product with real users to spot any usability issues. You’ll get detailed reports with insights on how to enhance functionality and the user interface, ensuring a top-notch user experience.
02
Usability testing & studies
See your product through your users’ eyes with our Usability Testing and Studies. We rigorously test your product with real users to spot any usability issues. You’ll get detailed reports with insights on how to enhance functionality and the user interface, ensuring a top-notch user experience.
02
Usability testing & studies
See your product through your users’ eyes with our Usability Testing and Studies. We rigorously test your product with real users to spot any usability issues. You’ll get detailed reports with insights on how to enhance functionality and the user interface, ensuring a top-notch user experience.
03
Exploratory research
Are you ready to step into the future? Our Exploratory Research helps you tap into new user behaviours and market trends, opening up fresh avenues for innovation and growth. We provide the insights you need to develop solutions that not only meet but exceed user expectations.
03
Exploratory research
Are you ready to step into the future? Our Exploratory Research helps you tap into new user behaviours and market trends, opening up fresh avenues for innovation and growth. We provide the insights you need to develop solutions that not only meet but exceed user expectations.
03
Exploratory research
Are you ready to step into the future? Our Exploratory Research helps you tap into new user behaviours and market trends, opening up fresh avenues for innovation and growth. We provide the insights you need to develop solutions that not only meet but exceed user expectations.
04
Quantitative research
Need solid numbers to back up your decisions? Our Quantitative Research methods are here to deliver. We use surveys, analytics, and A/B testing to gather hard data on how users interact with your product. This information helps you make informed choices to boost performance and user satisfaction.
04
Quantitative research
Need solid numbers to back up your decisions? Our Quantitative Research methods are here to deliver. We use surveys, analytics, and A/B testing to gather hard data on how users interact with your product. This information helps you make informed choices to boost performance and user satisfaction.
04
Quantitative research
Need solid numbers to back up your decisions? Our Quantitative Research methods are here to deliver. We use surveys, analytics, and A/B testing to gather hard data on how users interact with your product. This information helps you make informed choices to boost performance and user satisfaction.
05
Attitudinal vs. behavioural
Understand what your users say versus what they actually do with our studies on Attitudinal and Behavioural patterns. This approach lets us create user experiences that are not just attractive but also highly effective, boosting engagement and satisfaction.
05
Attitudinal vs. behavioural
Understand what your users say versus what they actually do with our studies on Attitudinal and Behavioural patterns. This approach lets us create user experiences that are not just attractive but also highly effective, boosting engagement and satisfaction.
Our designs combine functionality with aesthetics, offering users a frictionless experience that drives engagement and aligns with your business goals
Our designs combine functionality with aesthetics, offering users a frictionless experience that drives engagement and aligns with your business goals
Our process
What UX Research process do we follow?
“
When addressing the question "what UX research process do you follow" it's important to clearly outline our methodology in a structured yet accessible manner.
When addressing the question "what UX
research process do you follow" it's
important to clearly outline
our methodology in a structured yet
accessible manner.
“
“
Here’s how we describe the typical UX research process our team follows:
Here’s how we describe the typical
UX research process our team follows:
01
01
Define research objectives
First, we collaborate closely with you to define the specific objectives of the research. This step ensures that every activity is aligned with your key business goals and product requirements. We focus on understanding what decisions you need to make and what information is critical to making those decisions effectively.
First, we collaborate closely with you to define the specific objectives of the research. This step ensures that every activity is aligned with your key business goals and product requirements. We focus on understanding what decisions you need to make and what information is critical to making those decisions effectively.
02
02
Develop a research plan
Based on the objectives, we craft a detailed research plan that outlines our methodologies, such as surveys, interviews, usability tests, or ethnographic studies. This plan also specifies the target user groups, the questions we aim to answer, and the timeline for the research activities.
Based on the objectives, we craft a detailed research plan that outlines our methodologies, such as surveys, interviews, usability tests, or ethnographic studies. This plan also specifies the target user groups, the questions we aim to answer, and the timeline for the research activities.
03
03
Recruit participants
We then proceed to recruit participants who represent your target audience. This recruitment is done carefully to ensure a diverse and relevant group of users who can provide a wide range of insights into the user experience.
We then proceed to recruit participants who represent your target audience. This recruitment is done carefully to ensure a diverse and relevant group of users who can provide a wide range of insights into the user experience.
04
04
Conduct research
With the plan in place and participants ready, we conduct the research activities. This could involve one-on-one interviews, observing participants as they interact with your product, or conducting remote usability tests, depending on the chosen methodologies.
With the plan in place and participants ready, we conduct the research activities. This could involve one-on-one interviews, observing participants as they interact with your product, or conducting remote usability tests, depending on the chosen methodologies.
05
05
Analyze data
After collecting the data, our team analyzes it to identify patterns, trends, and insights. This step is crucial as it transforms raw data into actionable findings. We use a variety of tools and techniques to ensure the analysis is thorough and accurate.
After collecting the data, our team analyzes it to identify patterns, trends, and insights. This step is crucial as it transforms raw data into actionable findings. We use a variety of tools and techniques to ensure the analysis is thorough and accurate.
06
06
Report and present findings
We compile the findings into a comprehensive report that includes detailed analysis, key insights, and actionable recommendations. We present this report to you through a collaborative meeting where we discuss the results and their implications for your product.
We compile the findings into a comprehensive report that includes detailed analysis, key insights, and actionable recommendations. We present this report to you through a collaborative meeting where we discuss the results and their implications for your product.
07
07
Iterate and follow-up
Based on your feedback and further questions, we may iterate on the research, diving deeper into specific areas or expanding the scope to include additional user groups. This iterative process ensures that the research continuously evolves to meet your changing needs and priorities.
Based on your feedback and further questions, we may iterate on the research, diving deeper into specific areas or expanding the scope to include additional user groups. This iterative process ensures that the research continuously evolves to meet your changing needs and priorities.
08
08
Implement changes
Finally, the insights gained from the UX research are used to inform design and development decisions. We work with your teams to ensure that the recommendations are implemented effectively, leading to a product that truly resonates with users.
Finally, the insights gained from the UX research are used to inform design and development decisions. We work with your teams to ensure that the recommendations are implemented effectively, leading to a product that truly resonates with users.
Trusted by 100+ global brands
Trusted by 100+ global brands
NOTABLE CLIENTS
NOTABLE CLIENTS
We’ve collaborated with visionary companies, ranging from cutting edge startups to Fortune-500 giants
Sectors we excel in
Organisational learning in UX UI design
across sectors.
Artificial Intelligence
We have built award-winning AI products back in 2018 when AI was not mainstream. From chatbots to personalized experiences to data visualization.
SAAS and Enterprise
We have worked with 50+ large-scale corporations
to early-age startups to build their SaaS and
enterprise software from scratch or rehaul the
current applications
Consumer and products
To engage today's savvy consumers, mere
functionality won't cut it. With our prowess in consumer app design, we'll help you create
captivating experience for your target audience
Banking and Finance
We have the track record of collaborating with 20+
esteemed Fintech and BFSI organizations, we
have crafted over 25 exceptional products in this
domain.
Health and Longevity
Bridging the gap between innovation and well-
being, we craft solutions that empower healthcare
ecosystems
Sustainability & Impact
We engineer digital tools that enable
sustainability leveraging tech to drive lasting
environmental and social impact.
Sectors we excel in
Blogs & Insights
Leading conversations around Design and Digital Products
Leading conversations around Design and Digital Products
Case studies
Address
WeWork NESCO IT Park, 10th Floor, Building 4, Nesco IT Park,
Western Express Highway, Goregaon East, Mumbai, Maharashtra 400063
Ungrammary is a leading UX and UI design agency in India, recognized among the top 20 global UX agencies. We specialise in creating intuitive, research-driven digital experiences by combining behavioural analytics, human- computer interaction, and cutting-edge design technology. Our team helps brands build seamless and impactful user experiences that drive engagement and business growth.
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Let's create something your customers love,
and your business
needs
Let’s connect
Address
WeWork NESCO IT Park, 10th Floor, Building 4, Nesco IT Park, Western Express Highway, Goregaon East, Mumbai, Maharashtra 400063
Ungrammary is a leading UX and UI design agency in India, recognized among the top 20 global UX agencies. We specialise in creating intuitive, research-driven digital experiences by combining behavioural analytics, human- computer interaction, and cutting-edge design technology. Our team helps brands build seamless and impactful user experiences that drive engagement and business growth.
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Muthoot Finance App & Web Journey
Adani Capital Fintech Super App
Adani Capital User Research
ImageKit: AI enabled SaaS Product
Traya, Hair Loss Treatment Platform
AU Small Finance Bank App UX UI
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Abarray: Platform for Autistic Kids
MoEngage: Marketing Automation Platform
VMware Explainer Videos
Oziva (D2C) Brand Packaging
Case studies
QPay Payroll Finance Management
6th Street: Consumer App
Fossil Brand Management
Fossil Brand Management
Goals 101 RoboAdvisory Platform
Spry: A Healthtech SaaS Platform
Adobe: UX Research & Usability testing
Kotak Bank Corporate Banking
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WeWork NESCO IT Park, 10th Floor, Building 4, Nesco IT Park,
Western Express Highway, Goregaon East, Mumbai, Maharashtra 400063
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Ungrammary is a leading UX and UI design agency in India, recognized among the top 20 global UX agencies. We specialise in creating intuitive, research-driven digital experiences by combining behavioural analytics, human- computer interaction, and cutting-edge design technology. Our team helps brands build seamless and impactful user experiences that drive engagement and business growth.
© Ungrammary Creatives Private Limited
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