Brooks Running
Designing Digital Experiences for Brooks Running
OVERVIEW
Brooks Running is a brand dedicated to high-performance footwear and gear designed to enhance every run, walk, and workout. Since 1914, they've focused on comfort, support, and innovation, using advanced technologies to improve athletic performance.
CHALLENGES
The need for high-quality, innovative designs on a monthly basis demanded a refined process to optimize creativity, efficiency, and adherence to brand guidelines.
SOLUTIONS
Designing for Brooks Running required building a cohesive and scalable design system that balanced global brand consistency with regional relevance, creating engaging digital experiences across campaigns, emailers, and web touchpoints.
The New Brand Expression
The new brand expression for Brooks Running emphasized a cohesive design system for global outreach. It ensured consistent messaging across assets while allowing localized flexibility. This refresh reinforced Brooks' leadership in the running industry, blending creativity with functionality to engage diverse audiences effectively.
Design Guidelines
Brooks Running’s Design Guidelines ensured consistency across web and email platforms. Image rules emphasized high-quality visuals reflecting motion and energy. Patterns and graphic elements like icons were standardized for cohesive branding, balancing creativity with clarity in campaigns.
Emailers
Each month, we designed emailers for Brooks Running to spotlight products, events, and campaigns. These emailers featured engaging layouts, brand-aligned visuals, and clear calls to action. Additionally, we localized the UI for these emailers in regional languages, ensuring effective communication across diverse audiences.
Localization
Localization played a key role in ensuring Brooks Running’s emailers reached a diverse audience. We adapted the content and UI to regional languages, making the emails accessible and relevant to various markets. By tailoring visuals, text, and calls to action, we ensured that the brand message resonated with customers in different regions.
This approach enhanced user experience and engagement, helping Brooks effectively communicate with a global customer base.
Homepages
We created a custom landing page for Brooks Running to boost engagement and conversions. With a clean, intuitive layout, the page highlights key products and promotions, ensuring a seamless user experience. Aligned with the brand’s fresh identity, it offers quick access to product details and calls to action, providing an engaging and responsive experience for all users.
IMPACT
Helped launch 100+ campaigns across 4+ seasonal launches, enabling faster go to market delivery and maintaining consistent brand storytelling across every release cycle.
Helped launch 100+ campaigns, across 4+ seasonal launches, enabling faster go to market delivery
100+
Campaigns
4+
Seasonal Launches
"We were consistently impressed with the quality of the output"
We have worked with Ungrammary for about three years and have nothing but positive feedback about our collaboration. We started with smaller projects and quickly scaled up as we were consistently impressed with the quality of the output. Your team has always been responsive, flexible, and, most importantly, reliable in delivering high-quality work on time
Bernie Giovannini
Digital Designer Creative Studio EMEA
