Adobe Inc
Helping the world’s largest creative software company to reinvent its product and offering for the Indian market
OVERVIEW
Adobe Inc., originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. Ungrammary is undertaking its UX design and research for 3 of its applications available on the creative cloud, including Adobe Acrobat, Adobe Scan, and Pdf editor web.
Platforms Assessed
Research Objective
The shift to a digital-first world drove a surge in document tool adoption. After the ban on Chinese apps in India, Adobe saw a spike in downloads, but few users converted to paid plans. This prompted a deeper focus on user behavior, including willingness to pay, adoption, usability, and localization.
CHALLENGES
App Specific Consideration
SOLUTIONS
A research-led approach combining large-scale screening, user interviews, quantitative analysis, and usability testing, supported by structured frameworks and documentation to drive informed, scalable design decisions.
Diverse participant screening
Over 200 individuals across five major cities in India were screened to find a diverse range of participants. Eight target personas and focus groups were identified to align our research.
Preparation of guidebooks
In order to handle the large amount of participants for research and testing process seamlessly, we created standardised Guidebooks for participants and facilitators.
Maintaining High-volume Documentation
Collaboration in virtual setup required managing and conveying the data received in a careful way. We maintained clear and centralized documentation to track discussions, decisions, and progress. And kept a secured communication with the Adobe team.
Our Services
As part of this project, we worked closely with the client to deliver a set of services aligned with their goals. These services were designed to address key needs and support effective outcomes.
User research and usability testing
We did a thorough research and usability testing to gather insights, helping us understand user behaviours, needs, and perspectives.
Gathering data through Quantitative research
Quantitative research was conducted as the first step to understand user behavior at scale and identify broad trends across the user base. The findings helped surface key problem areas and informed where deeper qualitative exploration was required.
Conducting user interviews
Building on quantitative findings, qualitative research was used to explore the underlying reasons behind observed user behaviors. Interviews and usability sessions provided deeper context into user needs, pain points, and expectations, helping translate data into actionable design insights.
Conducting usability tests
To observe user interactions on Adobe platforms, we assigned participants a set of tasks and conducted structured usability tests to evaluate their experience and identify areas of friction.
IMPACT
The agency’s detailed report encompassed actionable insights and recommendations for Adobe’s APAC and USA product teams. These recommendations included adjustments to pricing strategies, feature enhancements for better user engagement, and improvements in localization to create a more tailored and appealing user experience for the Indian market.
